You want to operate a business in America you don't get to decide what 'deviancy' is.
False. As an American I am free to open a dictionary and look up the meaning of any word I want... and to kick the living hell out of anyone who tries to stop me... .
I further am free to state the meaning of whatever word I want, in speaking publicly through sound, logical constructs which invokes my position on any issue, of which I deem worthy of speaking.
And I double dog dare anyone to tell me otherwise.
Now here's how that works:
Deviate:
depart from usual or accepted standards; See: deviation
Deviation: the action of departing from an established course or accepted standard;
See: deviancy
Deviancy:
the fact or state of departing from usual or accepted standards, especially in social or sexual behavior.
Now... do ya SEE how easy that is?