MAGA is an alternative reality exhisting in a self-reinforcing echo chamber that turns off others outside of its bubble. Republicans used to be incredibly efficient at communications. Now MAGA is destroying that, too. Time to rid the MAGA cancer from the GOP.
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For once, the shoe is on the other foot. Today, it's the GOP wailing and screeching about their failure of messaging. The GOP's message discipline was central to its success for decades. You could wake candidates up out of a sound sleep and they'd rattle off the MOTD.
They tested and polished and tweaked and worked it on hitting the right tone and messages. It's an art form. It's also dead. Trump killed it. Now, the persuasion doesn't matter, only the lib-pwning. They're bound and locked into profoundly stupid ideas like election denial, January 6th defenses, and shouting about the catalog of imaginary demons. (Caravans! Antifa! Chynese fentanyl! Drag queen story hour cannibalism!) They delivered those messages with volume and efficiency from a well-tuned machine.
It's just that...wait for it...voters didn't like it. No matter where you stand on abortion, the audience for the state GOP's legislatures setting up snitch bounties (eg Texas) and forcing pre-teen rape victims to carry and ectopic victims to die has a very small constituency.
Telling them the exhausting horseshit that Trump secretly won and was cheated in 2020 also has zero appeal outside the My Pillow crowd. (A friend on an anti-anti-Trump listserve shared their beautiful misery over this weighing down 2022 candidates and I am HERE for it.){
And NRSC and Slytherin Head Boy Rick Scott's plan to kill social security went over like a chlamydia outbreak in the Villages. None of it worked because it was alien, discordant, and often just fucking weird. The bigger lesson is that the Trumpfunk was all over them.
But by all means, boys, pretend it all went swimmingly and the only thing you need is another $100 billion from some credulous hedge fund bro.
