At some colleges/universities, a big company like New Balance would decide that a new "X" sport at a local school would be good advertisement. The school's AD would find himself with a fat sack o cash, and a new "X" field with uniforms and equipment included would soon be under construction. Ah, but since "X" is a men's sport, the school would find itself in violation of Title IX. Nowhere near enough interest to field an additional women's sport, so a men's sport would have to go. Next thing you know, half a dozen or more male athletes, often the first in their family to attend college and only able to do so via scholarship, would be shit outta luck. Their coach, after dedicating decades of his life and skill specifically to help serve said demographics, would be out of town on the first bus with a big fat knife in his back. Thanks Title IX. Didn't matter that every female athlete on every woman's team signed a petition in support of the men's sport on the chopping block, political correctness must be served.
