‘Of the many weird, cringeworthy, or confusing ads to run in the Super Bowl on Sunday, one stood out as especially eyeroll-inducing: a foot washing ad from the "He Gets Us" campaign. The commercial flashed a series of images of people washing another person's feet, with most offering an attention-grabbing role reversal of oppressor and oppressed: A cop washing a young Black man's feet, a white woman serving a migrant, and, for the one that made me guffaw the loudest, an anti-abortion protester kneeling before a presumed patient of a family planning clinic. "Jesus didn't teach hate," reads the tagline as an INXS cover plays. "He washed feet."
The funders of the ad were obscure to the audience, leaving open the question: Are the people behind this simply naive? Are they the last remaining liberal Christians, trying to convince Donald Trump-obsessed evangelicals to stop the tidal wave of hate? Or is this ad a bait-and-switch, trying to lure unchurched people in with a phony message of love and acceptance, only to push them into joining up with the MAGA movement?’
www.salon.com
The latter, clearly.
The rank hypocrisy of ‘he gets us’ – and of Christianity in general – is illustrated by this bad-faith (pun intended) campaign of dishonesty and lies; Christian dogma may not teach hate, but those on the Christian right certainly practice and promote hate.
The funders of the ad were obscure to the audience, leaving open the question: Are the people behind this simply naive? Are they the last remaining liberal Christians, trying to convince Donald Trump-obsessed evangelicals to stop the tidal wave of hate? Or is this ad a bait-and-switch, trying to lure unchurched people in with a phony message of love and acceptance, only to push them into joining up with the MAGA movement?’
Hobby Lobby-funded Jesus Super Bowl ads can't hide the hate that fuels the Christian right
The "He Gets Us" ads are an expensive bait-and-switch trying to trick people into believing in MAGA Jesus
www.salon.com
The latter, clearly.
The rank hypocrisy of ‘he gets us’ – and of Christianity in general – is illustrated by this bad-faith (pun intended) campaign of dishonesty and lies; Christian dogma may not teach hate, but those on the Christian right certainly practice and promote hate.
