I used to love these things. Nothing like a holiday movie with bright colors and people being nice to each other......and it also helps that everything turns out perfect.
The problem is they don't put the time and the effort into producing a good product anymore. Most Hallmark movies take only 2-3 weeks to shoot.....and it shows.
But what's worse is they've been invaded with wokish nonsense:
Hallmark Movies Are Too "Woke"
Under the leadership of Crown Media CEO, Bill Abbott, Hallmark movies skyrocketed in popularity. Each movie was unique, and Abbott stayed true to his prime demographic--older crowds who wanted clean entertainment. In time, younger viewers were attracted to the network. Entire families could co-watch any program on Hallmark because programs were filtered and clean.
Abbott was a graduate of The Holy Cross in Worcester, Massachusetts, and true to his faith, he never compromised his values when deciding on scripts and programming for Crown Media.
Former CEO of Crown Media, Bill Abbott
Even though Abbott allowed movies that appeared faith-based in some respects, no particular religion was every mentioned, allowing viewers to appreciate the acknowledgement of their values without labeling it to exclude others of differing belief systems.
In 2019, Abbott yanked Zola ads that featured a same-sex wedding. Within a month, Abbott was no longer employed by Hallmark, and movie quality has been on a downward trend ever since.
In 2020, Abbott was replaced by Wonya Lucas, a black woman, and it seems her appointment was meant to placate a small but loud mob demanding diversity and inclusion. While Lucas has the credentials for the job, it's obvious Hallmark made sure a woman of color replaced a white man. In other words, Hallmark made itself a slave to identity politics and "woke" culture.
4 Reasons Why Hallmark Movies Aren't As Good As They Used To Be
4 Reasons Why New Hallmark Movies Aren't As Good As They Used To Be
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