PETA, like so many organisations in existence today started off with the best of intentions but over the years they've morphed into an absolute circus ran by idiots trying to outdo themselves with idiotic policies in an attempt to either justify their own existence or the obscene remunerations that the chief executives/decision-makers take from the organisation.
I think most normal-minded folk in advanced cultures and societies can get behind the idea that cruelty/abuse to animals isn't acceptable but they lose a lot respect with nonsense like this.
Same with the militant vegans etc too.
I think they've got a point deep down, but they lose all credibility, respect and moral high ground when their beliefs infringe other folks basic rights by bursting into abattoirs & chaining themselves to equipment, storming restaurants and protesting dairy isles in supermarkets. Just puts folk off their cause.