My ex and I got our first cell phones when we lived in Toronto and were making decent money. Bell offered us the choice of a free Blackberry or a free iPhone. I took the Blackberry because I wanted email, and iPhone wasn't offering an email app when they first came out, and my husband got the iPhone for the camera. We already had Bell Cable, Internet and 2 land lines, so I think they were just desperate for us not to go to Rogers.
My law firm gave all the support staff iPod Shuffles for Staff Appreciation Day, so I already had an extensive library of music from iTunes. And I had loaded our CD's onto the iTunes app on our home computer.
My next cell phone was an iPhone and so is my current phone. If we were still married, we wouldn't be buying two of them that's for sure. I considered an Android, but then I'd be losing all of the music I've bought over the past 15+ years.
I do find the iPhones last longer than the Androids. My ex had his original iPhone and it still worked, when we split up in 2015. It wouldn't run any of the new apps or games, but it was good for phone, text messages and email. It was so old he dubbed it "T-Rex".
My first iPhone lasted me 10 years, but fell victim to the crappy power system here in 2019. I currently have a 10X which is fully paid for, and which I see no need to replace for the foreseeable future, unless the CPU gets fried. As a music lover, iTunes is the best $10.99 I spend in a month.
I hope to pay cash for my next iPhone. The Tab and the mandatory 10 Gig DataPlan for it cost me $150 a month. The 2 gig plan I'm currently on costs me $50 a month, so the 2 year plan cost me $2400 for the phone. I can buy a new iPhone for $700. I need that additional $1700 a whole lot more than the Rogers Family.