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Media Bias in Presidential Election Coverage 1948-2008: Evaluation via Formal Measurement (Lexington Studies in Political Communication) Hardcover ā March 22, 2012
by David W. D'Alessio (Author)
Accusations of partisan bias in Presidential election coverage are suspect at best and self-serving at worst. They are generally supported by the methodology of instance confirmation, tainted by the hostile media effect, and based on simplistic visions of how the news media are organized.Media Bias in Presidential Election Coverage 1948-2008by Dave DāAlessio, is a revealing analysis .
By meta-analyzing the results of 99 previous examinations of media coverage of Presidential elections from 1948 to 2008, DāAlessio reveals that coverage has no aggregate partisan bias either way, even though there are small biases in specific realms that are generally insubstantial. Furthermore, while publishers used to control coverage preferences, this practice has become negligible in recent years.Media Bias proves that, at least in terms of Presidential election coverage,The New York Times is not the most liberal paper in America and the Fox News channel is substantially more conservative in news coverage than the broadcast networks. Finally,Media Bias in Presidential Election Coverage 1948-2008predicts that no amount of evidence will cause political candidates to cease complaining about bias because such accusations have both strategic potential in campaigns and an undeniable utility in ego defense.
nt-famiXFGoļæ½/ļæ½rif";color:#333333'> in a richly applauded moment during one of the Republican debates. Rick Santorumchewed outa New York Times reporter. Mitt Romneysaid this monththat he faces āan uphill battleā against the press in the general election.
But have the media really become more biased? Or is this a case of perception trumping reality?
In fact, thereās LITTLE to suggest that over the past few decades news reporting has become more favorable to one party. Thatās not to say researchers havenāt found bias in reporting. They have, but they donāt agree that one side is consistently favored or that this favoritism has been growing like a pernicious weed.
On the conservative side, the strongest case might have been made by Tim Groseclose, a political science and economics professor at the University of California at Los Angeles. Groseclose used a three-pronged test to quantify the āslant quotientā of news stories reported by dozens of media sources. He compared these ratings with a statistical analysis of the voting records of various national politicians. In his 2011 book, āLeft Turn: How Liberal Bias Distorts the American Mind,ā Groseclose concluded that most media organizations aligned with the views of liberal politicians. (Groseclose determined that The Washington Postās āslant quotientā was less liberal than news coverage in the New York Times and Wall Street Journal.)
Even with conservative-leaning sources such as the Drudge Report and the Washington Times factored in, āthe aggregate slant is leftward,ā said Groseclose, who describes himself as a conservative.
But thatās not the end of the story. A āmeta-analysisā of bias studies ā that is, a study of studies ā shows something different: When all is said and done, left-leaning reporting is balanced by reporting more favorable to conservatives. āThe net effect is zero,ā said David DāAlessio, a communications sciences professor at the University of Connecticut at Stamford.
DāAlessio drew his conclusion from reviewing 99 studies of campaign news coverage undertaken over six decades for his newly published work, āMedia Bias in Presidential Election Coverage 1948-2008: Evaluation via Formal Measurement.ā The research, he says, shows that news reporting tends to point toward the middle, ābecause thatās where the people are, and thatās where the [advertising] money is. ... Thereās nuance there, but when you add it all and subtract it down, you end up with nothing.ā
The media landscape has changed.
Thereās more media and more overtly partisan media outlets, too. The Internet has given rise to champions of the left ā Huffington Post, Daily Kos, etc. ā as well as more conservative organizations such as Drudge and Free Republic. This means your chance of running into ānewsā that seems biased has increased exponentially, elevating the impression that ābiasā is pervasive throughout all parts of the media.
