Of course, that’s what conservatives do: they attempt to contrive non-issues into an ‘issue’ in a failed attempt to deflect from their own failed, wrongheaded policies.
Conservatives would rather have Americans arguing about ‘kneeling’ rather than focusing on Trump’s failed ‘administration.’
And propagating a ridiculous non-issue such as ‘kneeling’ is an ideal way for conservatives to attempt to divide Americans concerning race, and to exploit racial tensions to the political benefit of Republicans.
I have to say, it is an important issue insofar as it's resistance to forced mob mentality. That resistance must thrive, else we descend into fascism. True, there is no valid argument in favor of that mob mentality, but it also cannot go unanswered.
And yes the whole game does seem to be a thinly-disguised racism. I've read way more times than I could count how these ungrateful 'thugs' don't appreciate the country that gives them an avenue out of the ghetto and how cops don't mistreat black people, on and on and on, but I have yet to hear any complaints about the white players kneeling in solidarity with them.