Looks like there is some interest in this vehicle---When the worlds most popular truck, the F-150, goes electric--it's a sign--of course, a lot of Right wing types won't buy it..since they can't blow a bunch of obnoxious smoke...LOL!
The automaker revealed the vehicle at 9:30 p.m. ET Wednesday night during an elaborate presentation at the company's world headquarters in Dearborn, Mich. The company's shares jumped by about 3% in premarket training.
The reservations are being closely watched by the company as well as investors to gauge the interest of customers in EV pickups, which is an unproven segment that automakers are rushing to enter.
Ford is taking reservations for the vehicle on its website. A refundable $100 deposit is required.
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Looks like there is some interest in this vehicle---When the worlds most popular truck, the F-150, goes electric--it's a sign--of course, a lot of Right wing types won't buy it..since they can't blow a bunch of obnoxious smoke...LOL!
The automaker revealed the vehicle at 9:30 p.m. ET Wednesday night during an elaborate presentation at the company's world headquarters in Dearborn, Mich. The company's shares jumped by about 3% in premarket training.
The reservations are being closely watched by the company as well as investors to gauge the interest of customers in EV pickups, which is an unproven segment that automakers are rushing to enter.
Ford is taking reservations for the vehicle on its website. A refundable $100 deposit is required.
- Ford has taken 20,000 reservations for its new electric F-150 Lightning pickup in less than 12 hours since the truck was officially unveiled.
- The reservations are being closely watched by the company as well as investors to gauge the interest of customers in EV pickups.
- CEO Jim Farley said the F-150 Lightning will be a test as to whether mainstream Americans truly want electric vehicles.
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Ford CEO: There have been 20,000 orders for new electric-F-150 pickup since unveiling
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Ford Motor has taken 20,000 reservations for its new electric
F-150 Lightning pickup in less than 12 hours since the truck was officially unveiled to the public, CEO Jim Farley told CNBC.
The automaker
revealed the vehicle at 9:30 p.m. ET Wednesday night during an elaborate presentation at the company's world headquarters in Dearborn, Michigan. The company's shares jumped 3.3% in Thursday morning trading.
"The response has been great," Farley said during
an interview on "Squawk Box." "With 20,000 orders already, we're off to the races."
The reservations are being closely watched by the company as well as investors to gauge the interest of customers in EV pickups, which is an unproven segment that automakers are rushing to enter. They include Tesla, General Motors and several start-ups such as Rivian, Lordstown Motors and Canoo.
Ford's strong reservations for the F-150 Lightning are not unique. Two days after unveiling the Tesla Cybertruck in November 2019, CEO
Elon Musk tweeted that the company
had taken 146,000 reservations for the steel trapezoid-shaped pickup.
Farley said the F-150 Lightning will be a test as to whether mainstream Americans truly want electric vehicles.
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Ford reveals its new electric F-150 Lightning pickup truck — Here are all the new features
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"I am looking at this vehicle as a test for adoption for electric vehicles," Farley told reporters at the vehicle's unveiling. "We should all watch very carefully how this does in the market."
The wildly popular truck series
has reigned supreme for 44 years, including 39 as the best-selling vehicle overall in the U.S. The significance of the truck to Ford can't be overstated. F-Series, which includes the F-150 and large truck siblings, is the automaker's profit engine.
Ford is taking reservations for the vehicle on its website. A refundable $100 deposit is required.
"Refundable" deposits mean **** all.
Picture a pickup truck hauling around a thousand pound battery forty miles from the nearest recharge station. If you make it to the station all you will need is a credit card and the patience to wait for the twenty 'electric' vehicles to be recharged until it's your turn.
Hopefully the fossil fuel based electric generating plant is up and running to send the electricity to the recharging station five hundred miles away.
"Hi honey. I'm sorry but I won't make it to the birthday party today. I'll be home sometime tomorrow afternoon.".