"I am tired of doing business this way". The lament of business owners, managers and sales executives. I'll say it again....I am tired of doing business this way. Today, a woman I have known for 10 years, have purchased at least $1 mil in materials and services from..walked into my office for the last time. The company she had worked for, for 20 years is finalizing a deal to be purchased by a larger company tomorrow. She already knows she will be offered a severance and sent on her way. In the last 2 years, so many, many people I have come to know as friends thru business have done the same, or by phone. Wishing each other the best, listening to them trying to remain upbeat..f*ck. I am tired of doing business this way. Last week in a trade publication the results of a national poll of 450 businesses, a poll I myself took part in - was given 10 choices to describe "What is the #1 priority of your capital purchases in the next 3 years". 70%...that is seventy percent...chose "to invest in technology to lower cost and become more efficient"...an answer...I also gave. I am tired of doing business this way. Growth, product expansion, product improvements...pheh...who needs that? People don't want these things - they want whatever you sell....cheaper. Lower cost, reduce overhead, "cut the fat", merge with competitors - BECOME MORE EFFICIENT. You have to. Providing a great product, dependable service, longterm relationships with your clients....all...pale to compare to the almighty bottom price. How cheap can you sell it for. I am tired of doing business this way.