Kill the Advertising, like all other Nations....
And why not raise the prices slightly on all the other countries that buy their drugs from Pharma at a discount of 10 times less than we buy our drugs from Pharma....?
In other words, why should Americans cover all the R & D costs for the rest of the world who also buys these drugs, through our higher prices and through our taxes that are given for all the R & D?
It should be a shared expense, not ALL on our shoulders for everyone else who buys them.
You really have an issue with informing folks about pharmaceuticals that are available to them? I certainly don't understand that position. People NEED to be proactive about their own health. AND informed. And the 20 mins with your Doc is certainly NOT all you need to know in a year.
It's ridiculous to ban Pharma from advertising products. Unless you live in a country where you're NOT ALLOWED to receive medications that aren't "covered" under your single payer.. They don't WANT informed patients. They want one size fits all and case numbers -- not participants in their own healthcare.
And the reason research and FDA approval costs are re-couped in the US is because those compliance costs are HIGHER here. And the US will not accept the equivalent "compliance, safety testing" results from other countries.
With the availability of information online, the only consumers targeted by those "ask your doctor if X is right for you" TV ads are seniors and men with ED, and the last thing doctors need is these folks showing up in their offices every week looking for the magical cure to the Disease of the Week.
If pharma companies wanted to do something useful, they could run PSAs warning consumers not to jump onto every shyster website promising "Cure Diabetes in 90 Days Without Diet or Exercise!" or "Apple Cider Vinegar will restore your energy, lower your blood pressure, and give you the stamina of a 30-year-old! You won't need anything else!" or, more insidious, the plethora of blog sites preaching the unsupported anecdotal "evidence" that vaccines cause autism.
Truth is, Big Pharma makes its money on Viagra and NSAIDs, not on cutting-edge drugs. It tends to sell off its "orphan" molecules to small biotech companies where the real breakthroughs are being made.