CNN's Ratings Would Be Worse Without Its Manufactured Audience
CNN has deals with nearly 60 airports to be the exclusive broadcast, paying an annual premium and even supplying the televisions for the right. The network controls these TV sets, meaning workers cannot change the channels nor even lower the volume.
Travelers’ distemper at this is understandable. To say that CNN has been trafficking in anti-Trump fervor is more than partisan supposition; it is a measurable fact. The Harvard Kennedy School Shorenstein Center on Media
has studied the press coverage, and it is far more than a biased slant taking place, it is an obsession.
Following his inauguration, President Trump was receiving more than three times the amount of news coverage than prior administrations. Compared to negative coverage of past presidents, it is blatant. From Bill Clinton to Barack Obama there have been slight imbalances in ratio, in and around
a rate of three to two. Donald Trump has been granted 80 percent negative news stories—and with more than three times the volume of reports.
Even with these assured audience access methods, whether compulsory cable inclusion or catering the broadcast output at travel destinations, CNN finds itself slipping further out of the realm of influence. The channel has a number of rigged standards in its favor, yet it is rapidly falling out of favor with viewers. The effort to compare themselves to of an up-and-coming outlet to lend forced perspective on its ratings cannot hide these realities.