Mac1958
Diamond Member
I'm sure as hell no fan of Trump, but I give him serious credit for his "what have you got to lose" speech.
Unlike the rest of the GOP for the last few decades, at least he tried.
At least he understands that, if your prospect is being sold to by your competition, you'd better get to selling, too. And ask any successful salesperson: In order to get a "yes" from your prospect, you have to effectively provide them with a strong, clear list of "features & benefits" to choosing your brand. You can't just stand there and expect them to flock to you.
The GOP's argument has long been "we're for everyone, we're not going to target specific groups". And while I can certainly understand that argument, it just ain't good enough, particularly when you have competition who has long since conditioned that group to respond to precisely the opposite stimuli.
Don't want direct, clear, aggressive, specific outreach to Blacks and Hispanics/Latinos? Fine, your call. Just don't bitch and moan when the GOP is reduced to a regional party by the oncoming demographic tidal wave.
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Unlike the rest of the GOP for the last few decades, at least he tried.
At least he understands that, if your prospect is being sold to by your competition, you'd better get to selling, too. And ask any successful salesperson: In order to get a "yes" from your prospect, you have to effectively provide them with a strong, clear list of "features & benefits" to choosing your brand. You can't just stand there and expect them to flock to you.
The GOP's argument has long been "we're for everyone, we're not going to target specific groups". And while I can certainly understand that argument, it just ain't good enough, particularly when you have competition who has long since conditioned that group to respond to precisely the opposite stimuli.
Don't want direct, clear, aggressive, specific outreach to Blacks and Hispanics/Latinos? Fine, your call. Just don't bitch and moan when the GOP is reduced to a regional party by the oncoming demographic tidal wave.
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