BlackAsCoal
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- Oct 13, 2008
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Trump's Presidential Campaign Has Stifled Traffic to His Hotels and Casinos
Since Donald Trump announced his candidacy in June 2015, foot traffic to Trump-branded hotels, casinos and golf courses in the U.S. has been down, according to extensive data analyzed by location intelligence company Foursquare.
There has been an interesting arc over the last year. Before Trump announced his presidential bid, foot traffic to his properties was steady year-over-year — and maybe even saw a small uptick. After he entered the race, his branded properties failed to get their usual summertime traffic gains. In August 2015, the share of people coming to all Trump-branded properties was down 17 percent from the year before.
These losses stabilized to single digits for a number of months, but as primary voting season hit full swing in March 2016, share losses grew again. Trump properties did not get their usual springtime bounce of travelers and locals. March share was down 17 percent once more.
The properties that were hardest hit were the Trump SoHo, Trump International Hotel & Tower Chicago and (soon-to-be-closed) Trump Taj Mahal, down 17-24 percent in raw foot traffic this past year as compared to the previous year.
Many of Trump's hotels, casinos, and golf courses are located in reliably "blue" Democratic states, and depend highly on guests and visitors who live in the region.
Breaking out Blue States, the loss in foot traffic runs deeper than the national average. For the past five months, Trump's blue state properties — spread between New York, New Jersey, Illinois, and Hawaii — have taken a real dip, with diminishing visits starting in March and a widening gap that continues straight through July, when share fell 20 percent versus July 2015.
Trump's Presidential Campaign Has Stifled Traffic to His Hotels and Casinos
Trump Businesses Down by More Than 16 Percent in September
Trump businesses down in September, even before the infamous tape leak
Since Donald Trump announced his candidacy in June 2015, foot traffic to Trump-branded hotels, casinos and golf courses in the U.S. has been down, according to extensive data analyzed by location intelligence company Foursquare.
There has been an interesting arc over the last year. Before Trump announced his presidential bid, foot traffic to his properties was steady year-over-year — and maybe even saw a small uptick. After he entered the race, his branded properties failed to get their usual summertime traffic gains. In August 2015, the share of people coming to all Trump-branded properties was down 17 percent from the year before.
These losses stabilized to single digits for a number of months, but as primary voting season hit full swing in March 2016, share losses grew again. Trump properties did not get their usual springtime bounce of travelers and locals. March share was down 17 percent once more.
The properties that were hardest hit were the Trump SoHo, Trump International Hotel & Tower Chicago and (soon-to-be-closed) Trump Taj Mahal, down 17-24 percent in raw foot traffic this past year as compared to the previous year.
Many of Trump's hotels, casinos, and golf courses are located in reliably "blue" Democratic states, and depend highly on guests and visitors who live in the region.
Breaking out Blue States, the loss in foot traffic runs deeper than the national average. For the past five months, Trump's blue state properties — spread between New York, New Jersey, Illinois, and Hawaii — have taken a real dip, with diminishing visits starting in March and a widening gap that continues straight through July, when share fell 20 percent versus July 2015.
Trump's Presidential Campaign Has Stifled Traffic to His Hotels and Casinos
Trump Businesses Down by More Than 16 Percent in September
Trump businesses down in September, even before the infamous tape leak
