At least 15 million Americans every week tune into one of the
top 15 talk radio programs. They are not monolithically
conservative, but they are overwhelmingly so. A dozen of the top 15 shows feature conservative or libertarian hosts.
And my theory is the owners of these stations won't put on liberal truth no matter how popular the ratings would be. They'd rather lose money. They are brainwashing Americans.
Talk radio may face an aging
audience, a
decline in ad revenue and competition from new mass media forms like podcasts, but there are still millions of Americans whose politics are shaped by what they listen to on talk radio all day, every day. Fox News gets more of the attention for shaping conservative opinion and for its influence on the Trump administration, but we shouldn’t overlook the power of conservative talk radio.
Talk radio’s power is rooted in the sheer volume of content being produced each week. The typical major talk radio show is produced every weekday and runs three hours, so just the top 15 shows are putting out around 45 hours of content every day. Even setting aside hundreds of additional local shows, the dedicated fan can listen to nothing but conservative talk radio all day, every day of the week, and never catch up.
Yet talk radio still somehow manages to fly below the national media radar.
Limbaugh “makes you feel like an insider — like you know what’s going on politically, and everyone else is an idiot.” There is power in that feeling, the proposition that you and the radio elect have been awakened to a hidden truth about the real way the world works while the rest of the American “sheeple” slumber.
Like single-issue voters, talk radio fans are able to exercise outsize influence on the political landscape by the intensity of their ideological commitment. Political scientists have long noted the way in which single-issue voters can punch above their numerical weight. An organization like the National Rifle Association, which says it has about five million members, has been able to outlobby gun control supporters despite broad (but diffuse) public
backing for at least incremental gun control measures.
Talk radio listeners make up a group at least three times as large as the N.R.A.
Talk radio is not bounded by physical space. It can follow listeners wherever they go, from the car radio while commuting to the radio resting on the workbench to a radio app on a smartphone. It has the potential to dominate the construction of a person’s worldview in a way that other media simply cannot (until, perhaps, the advent of its white-collar cousin, the podcast).
This was true of conservative radio long before the current generation of talk radio hosts emerged in the 1980s. By the early 1960s, a group of AM radio broadcasters had built an informal national syndicated network of hundreds of radio stations; the largest of the broadcasters, a fundamentalist preacher in New Jersey named Carl McIntire, reached an estimated audience of 20 million listeners a week (which, for sake of comparison, is as many as Rush Limbaugh reportedly hit at his peak four decades later).
Americans could tune into a station airing conservative programming all day, every day.
By 1963 President John F. Kennedy was so worried about what an aide called this “formidable force in American life today,” which was able to “harass local school boards, local librarians and local government bodies,” that he authorized targeted Internal Revenue Service audits and the use of the Federal Communications Commission’s Fairness Doctrine to silence these pesky conservative broadcasters. The result was the most successful episode of government censorship of the last half century.
Conservative broadcasters have never forgotten it, and it is a key reason that a conspiracist mind-set has such a grip on listeners. Since 2003, Rush Limbaugh, who got his
start working in radio as a teenager in the mid-1960s, has mentioned the Fairness Doctrine on nearly 150 episodes. He credits the rise of talk radio to the lifting of the Fairness Doctrine in 1987 by the Reagan administration. And he worries that the left could at any moment use a revived Fairness Doctrine to silence conservative radio. As Mr. Limbaugh put it
in January, “They’ve been trying to nullify or negate me” for three decades.
This suspicion that elite institutions — the media, universities, government, Big Tech — are run by hostile liberal gatekeepers seeking to silence conservative voices continues to fuel right-wing anxiety. It also helps explain conservative support for Mr. Trump, who can be accused of many things but not of failing to speak his mind. When you believe that all politicians lie but that only liberal politicians rig the game, you’re more likely to vote for someone who you think will fight back even if they lie along the way.
The medium is at the heart of Trumpism.
www.nytimes.com
Because of this, I'm glad cars soon will no longer come with AM radio. Maybe this is WHY cars will no longer come with AM radio.