You're a veritable fountain of stupid.
Any republican, in the modern era, that doesn't know that the media is our enemy, is a fool.
"
free media attention valued at about $5 billion" - That's what made up the difference, dummy.
The vast majority of that coverage was NEGATIVE.
And to the extent that Trump played them, that was the media being played, not on his side, giving him something because they liked him.
I do take back my previous statement though.
ANYONE, in the modern era, that doesn't know the media is the enemy of the Republican Party, is a fool.
Trump played them, getting his message out, to overcome the fact that the big money was behind Hillary.
Why are you so insistent on holding on to ideas, that are demonstrably false?