Starbucks CEO roasted as ‘out of touch’ over defense of $9 coffee: ‘Affordable premium experience’

Not quite sure I see a problem here. If Starbucks wants to charge $9 for a cup of coffee, or $20 for a cup of coffee. I'm sure someone will purchase....it just won't be me.
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There are people stupid enough to need that status symbol on their desks.

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