Some can’t comprehend the meaning of PRIVATE COMPANIES.
If you were talking about the government, you would have a point.
Like cake baking...eh?
Not really for several reasons. There are local anti discrimination laws in the area where the baker was. The baker violated them and the case went through the courts ending in a very narrow ruling that indicated extreme bias by one of those involved in prosecution.
In the case of these social media companies, what law are they violating?
Is there any law stating they most host every view?
Are they allowed to drop people who violate their openly stated Terms of Service?
A better example is this. Can a baker be forced to create a Nazi themed pro- holocaust cake? No.