It Sounds Udderly Ridiculous, But Video Gamers In Tunisia Can Win A Cow

Sally

Gold Member
Mar 22, 2012
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I think this is a great idea, especially if the cow is won by a poor family and gives them lots of milk.


It Sounds Udderly Ridiculous, But Video Gamers In Tunisia Can Win A Cow
May 18, 201611:49 AM ET


VICKY HALLETT

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Pamela, the cow prize, hangs out in the backyard of DigitalMania Studio's office in Tunis, Tunisia.

Courtesy of DigitalMania Studio
Everyone in the office was thrilled when Pamela showed up for her first day atDigitalMania Studio, a video game company in Tunisia. She couldn't code. She was worthless as a beta tester. She had a habit of farting and urinating on people who annoyed her. But wow, could she moo.

"And we got used to the smell," says Sami Zalila, DigitalMania's communications manager.

Pamela's job? Prove to skeptics that the company really would give a cow to the top scorer of Bagra the Game.

The company's mission is "to provide games with added value," Zalila explains. So the developers came up with the idea of awarding an animal as a prize. Dogs and cats were deemed too boring. Same with sheep — and goats! — because they are "very usual in our culture," Zalila says.

But cows are different. "A cow is a real added value," Zalila says. In Tunisia, a cow goes for $1,500.

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It Sounds Udderly Ridiculous, But Video Gamers In Tunisia Can Win A Cow?
 

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