Nielsen ratings don't measure how many people are in a room, they measure how many TVs are tuned to specific channels.
It was a metaphor. Sorry it sailed over your pointy little head. I gotta remember to dumb down to a minus-second grade reading level. I'll make a note.
And of course they are an indication of approval you moron. People don't generally watch channels, eat food, watch movies, read books, or post on message boards that they don't approve of.
Uh--- yes they do, stupid. That's how the medium WORKS. That's why your local fraction news leads off with a deadly apartment fire -- it's in some area you never heard of but the important thing is "we got video". That doesn't mean anybody watching "approves of" apartment fires. That's why everybody on the freeway slows up to gawk at the overturned tractor trailer in flames --- doesn't mean they "approve of" overturned tractor trailers in flames.
Attention --- approval --- KNOW the difference. The media manipulators who play your emotional heartstrings lke a three-dollar banjo know it, and they play that tune all the way to the bank.
You see child, whether you "approve" or not is completely irrelevant. The point of emotional manipulation is you're
invested --- whether it's in hair-on-fire news, apartment-on-fire news, fake wrestling, paternity tests, it matters not a whit --- the point is they have your ATTENTION, which is measured in ratings, and
that means they can shove a commercial in front of your face, sell you deodorant and make money.
THAT Is what it's all about. PERIOD.