Supporters of Trump, Cruz, and Rubio more likely to see profoundness in bullshit than supporters of Clinton, Sanders, and O’Malley
Ronald Bailey|May. 17, 2016 12:36 pm
The new study on voter receptivity to bunkum uses bullshit statements generated by earlier work by a group of Canadian psychologists. The researchers conducted a number of experiments in which they evaluated subjects for their
reception and detection of pseudo-profound bullshit. Very amusingly, the researchers generated their
pseudo-profound bullshit from actual tweets from mystic Deepak Chopra and from websites that mimic Chopra’s opaque gnomic style.
Some examples of generated pseudo-profound bullshit included: “Hidden meaning transforms unparalleled abstract beauty”; “Imagination is inside exponential space time events"; and, “We are in the midst of a self-aware blossoming of being that will align us with the nexus itself.” Chopra actually tweeted the following: “Attention and intention are the mechanics of manifestation”; “We are not the emergent property of a mechanical universe but the seasonal activity of a living universe”; and, “As beings of light we are local and non-local, time bound and timeless actuality and possibility.”
To get a baseline, the researchers compared in some studies subjects’ ratings of profundity of such mundane observations as, “Newborn babies require constant attention,” and, “Lazy people usually don’t succeed in life.” They also had some subjects rate the profundity of motivational statements such as, “A river cuts through rock, not because of its power but its persistence,” and, “Only those who will risk going too far can possibly find out how far one can go.”
In this earlier study, the Canadian researchers wanted to find out what sorts of people (if any) were particularly susceptible to thinking that bullshit somehow contained profound meaning. In some studies they test subjects for their IQs and analytic abilities. They report that there are just some people who broadly accept all kinds of epistemically suspect beliefs such as existence of ghosts, paranormal phenomena, conspiratorial ideation, and the efficacy of alternative medical treatments like homeopathy. They describe such people as being "uncritically open-minded.