People are duped into thinking they are getting the most relevant sources they search for an you want to emulate that business model?
People are getting, for free, a world of information at their finger tips. If accuracy and authoritative referencing is your requirement, use LexisNexis, Retina, Medline, PDR, GlobalSpec or any of the hundred or so professional search engines dedicated to specific disciplines and all of which come with hefty subscription rates.
We have a strange quality in this country to see a successful business or person and immediately think they got that way by cheating their customers. McDonald's is the devil to some people and while I don't find their food particularly appetizing, literally billions of people eat there. Because, it's cheap, it's attractively marketed, and when you go into a McDonald's you pretty much know what you're going to get ... very few surprises at a McDonald's. No one has EVER been forced by McDonald's or the government to eat their food ... yet BILLIONS do. If you don't like McDonald's, eat Burger King, Taco Bell, Hardee's, Carl Junior's, or Panda Express.
McDonald's, Coca-Cola, Apple, Google, Amazon, and YKK own huge shares of their markets because they provide some advantage over their competitors. Maybe they were first to market. Maybe they provide a superior product. Maybe they have superior customer service. Maybe they're just so well known that people think of their name first before any of their competitors. Some companies become so associated in the public mind with a product that the company name becomes synonymous with the product ... Xerox, Jacuzzi, Crock Pot, Kleenex, and dozens of others. None of those things are 'cheating'. They are superior business practices.
There have been companies who have used government regulations to become the sole-providers of products and services ... The Central and Union Pacific railroads, pre-1982 A&T, PanAm in the '50s, American Water, and others. These are companies that should be reviled, not successful open-market leaders.