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Claims of impending gun confiscation is much better for gun sales than any advertisement ever could be. That's why gun manufacturers give a lot more to the NRA and right wing politicians than they spend on any other kind of marketing expense.
Like how the Democrats use fear with their constituency by telling them that unless they give money then the Tea Party will put all the Blacks back into slavery, or something? I doubt the filthy Democrats have never sent out a fund raising request and not used the fear factor.
Actually the greater amount of money the NRA raises comes from individual members and fundraisers. There are about six million individual members. The firearms manufacturers and distributors are not that big of a factor. Your ignorance on this is just an example of the hate some Americans have for the Constitutional right to keep and bear arms.
There is a real fear that unless we are aggressive about guarding our Constitutional rights then they will be incrementally taken away from us. Unfortunately in America with our political system that means buying the vote of the politicians. The Left is not hesitate to do the same thing with their interest. For instance, the greedy unions give about a billion dollars to the filthy Democrats every national election cycle and it is good that the NRA can counter that a little bit.