Gay advocates have been successful in punishing thought so far. Aside from these farmers there was Memories Pizza, Chick Fil A and Brendan Eichs of Mozilla. I'm sure there were others, important only to themselves and their families.
No one is punishing thought. Anti-discrimination laws and ordinances are being enforced. All the people you mention are free to discriminate and think the way they want, they just can't make profits from a licensed commercial operation while they do so.
No one was discriminated against. Not for any reason. None.
They can think the way they want. They just can't make profits from a licensed commercial operation while they do so.
That's what you mean. The operators of licensed commercial operations cannot think the way they want if they are to stay in business. The minute unapproved thoughts are discovered they should be out of business.
This takes even 1984 to a whole new level. These farmers will win their case against the city. Thoughts are not yet criminal.