Sandy Shanks
Gold Member
- Jul 10, 2018
- 3,550
- 1,025
- 210
- Banned
- #41
And this.
Republicans are desperate.
Republican candidates are in a quandary. Their fate is largely tied to the president’s. The 2018 results show that even spending tens of millions of dollars on traditional campaign advertising emphasizing a candidate’s virtues likely won’t succeed unless Trump support is high enough to begin with.
That’s why Republican candidates need to run unorthodox campaigns. Instead of focusing largely on themselves and their opponents, they need to spend time and money building up the president. That means running the sort of campaign Trump won’t.
This effort would adopt an implicit, or perhaps explicit, slogan — “Trump: Not Perfect, Just Better.” It would acknowledge the president’s rhetorical and other deficiencies. Ads would have to start by saying things such as “Even Republicans know president Trump tweets too much” or “We all roll our eyes sometimes at something stupid that the president says.” They would then pivot to emphasizing the real accomplishments that unite Republicans and swing voters: tax cuts, suppressing the Islamic State, standing up to China. Such advertisements would focus on results and try to persuade voters that Trump may not be ideal, but his administration — and by extension, Republicans — are worth supporting.
https://www.washingtonpost.com/opini...at-trump-wont/
