The experiment is to see if the meaning of a word (fascism) can be changed by simple repeating. When the books on ideologies change their definitions we know it can be done. So far the educated world has ignored the whole experiment, but it is fun to watch.
Taking your post literally, which "books on ideologies" did you reference?
Watching this message board it is clear to me that definition is critical when one makes a claim and points fingers.
fascism, communism, totalitarianism, despotism, democracy, republicanism, conservatism and liberalism are all commonly used, and many times as a pejorative.
"I know you are" seems to be the method most used, but never is the cliche finished, "but what am I".
If the poster wants to earn, or recover some credibility, s/he must finish that cliche with what they believe and why.