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Taco Bell

Uncensored2008

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Long ago Glen Bell created a restaurant based on the lean model that the the McDonald's bothers and Harry Synder (or In-N-Out fame) had jointly created to incredible success. Unlike the two burger behemoths that had popped up in 1948, Bell was a late comer in 1962. But like them, Taco Bell had a simple menu with very low prices and nearly instant service. Tacos, bean burritos, a bun taco, and beans in a cup with sauce and cheese - along with soft drinks were the only offerings.

The simple menu ensured that food was made in front of the customer in seconds. A scoop of meat in a pre-cooked taco shell, lettuce and cheese. A scoop of beans in a flour tortilla, sauce, cheese. These took seconds to assemble and created truly fast food. A taco was $0.14 and a burrito $0.15 . In current dollars that would be $1.55 for a bean burrito.

Bell sold the chain to Pepsi in 1974. Pepsi nearly drove the chain broke through extreme mismanagement, along with KFC and Pizza Hut. All three were sold to Japanese food conglomerate Yum! foods. Yum! was able to not only salvage the brand but grow it to the second largest fast food chain in the world.

How did they do it? A better question is what Pepsi did wrong. Pepsi added more and more menu items, and raised prices constantly. In 1988, Pepsi was charging $1.79 for a taco, which would be $3.94 in today's dollars. Few would pay that price.

Yum! ran a special on Sunday's where tacos and burritos were reduced to $0.29. This was selling the food at a significant loss, but drinks and other items remained at regular prices. This worked spectacularly for Yum! who soon made the lower price - but at $0.39 the every day price. Business schools study the "Taco Bell Model" due to the astounding turn around Yum! was able to bring about.

As years went on though, Taco Bell fell into the same trap of expanding menu items and rapidly rising prices. A partnership with Frito-Lay brought about dozens of cross product items such as Nacho Cheese Dorritos Tacos. And again Taco Bell is falling into decline.

So the corporation is again cutting the menu, but instead of retreating to the mainstay items, they are increasing the push of newer items, particularly those which feature nacho cheese sauce rather than cheese. The sauce is extremely cheap and creates higher margins.

I typically call the nacho cheese whiz concoction "cheese snot," which isn't accurate since there is no actual cheese in it. Yum! is notorious for producing chemistry experiments rather than food. In 2012 the USDA ordered Taco Bell to cease calling their taco filling "meat" as it had less than 40% actual meat. Taco Bell convinced regulators that they had increased the meat content, but consumers remain skeptical that the filling is out of a lab in Tokyo rather than from a cow. The cheese snot likewise has VERY LITTLE cheese in it and is mostly emulsifiers and salt. Again out of a Tokyo lab rather than a Wisconsin farm.

Because of the bloated menu, no longer is food quick. Order a taco and it will be soggy because of the wait to get it to you. The new Taco Bell president is on the right track to reduce menu items, but focus on the basics not the boutique items.

In fact, the basic taco and burrito have stayed stable to the price point set in 1992. But if Taco Bell wants to return to glory days it would be wise to shed the novelty items and particularly the frankenfoods and return to a simple model of tacos and burritos.
 

Moonglow

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Taco Bell Sucks so bad they are nothing more than a diarrhea factory.
 

playtime

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taco bell is real mexican cuisine like the olive garden is to italian food.

both are chain restaurant crap.
 
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Uncensored2008

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Moonglow

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I loved Taco Bell in 1971 ....
 

Moonglow

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All the Long John Silver's has closed around here also....
 
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Uncensored2008

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taco bell is real mexican cuisine like the olive garden is to italian food.

both are chain restaurant crap.

That is a terrible comparison.

Taco Bell has nothing to do with Mexican food, it is fast food run by Japan.

Olive Garden is indeed a chain food and mediocre, but at least it is real food.
 

hjmick

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Taco Bell Sucks so bad they are nothing more than a diarrhea factory.


It's good hangover food... or it was about 30 years ago anyway...
 

HereWeGoAgain

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Taco Bell is no different than the burger chains.
Back in the 70's and 80's fast food was pretty good,now it plain sucks. A burger used to taste like a burger,now it tastes fake as hell.
You can still get decent fast food in small towns where they actually cook it when you order it.
Big city fast food starts making burger patties an hour before lunch to keep up with demand and it shows.
 

Dick Foster

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Long ago Glen Bell created a restaurant based on the lean model that the the McDonald's bothers and Harry Synder (or In-N-Out fame) had jointly created to incredible success. Unlike the two burger behemoths that had popped up in 1948, Bell was a late comer in 1962. But like them, Taco Bell had a simple menu with very low prices and nearly instant service. Tacos, bean burritos, a bun taco, and beans in a cup with sauce and cheese - along with soft drinks were the only offerings.

The simple menu ensured that food was made in front of the customer in seconds. A scoop of meat in a pre-cooked taco shell, lettuce and cheese. A scoop of beans in a flour tortilla, sauce, cheese. These took seconds to assemble and created truly fast food. A taco was $0.14 and a burrito $0.15 . In current dollars that would be $1.55 for a bean burrito.

Bell sold the chain to Pepsi in 1974. Pepsi nearly drove the chain broke through extreme mismanagement, along with KFC and Pizza Hut. All three were sold to Japanese food conglomerate Yum! foods. Yum! was able to not only salvage the brand but grow it to the second largest fast food chain in the world.

How did they do it? A better question is what Pepsi did wrong. Pepsi added more and more menu items, and raised prices constantly. In 1988, Pepsi was charging $1.79 for a taco, which would be $3.94 in today's dollars. Few would pay that price.

Yum! ran a special on Sunday's where tacos and burritos were reduced to $0.29. This was selling the food at a significant loss, but drinks and other items remained at regular prices. This worked spectacularly for Yum! who soon made the lower price - but at $0.39 the every day price. Business schools study the "Taco Bell Model" due to the astounding turn around Yum! was able to bring about.

As years went on though, Taco Bell fell into the same trap of expanding menu items and rapidly rising prices. A partnership with Frito-Lay brought about dozens of cross product items such as Nacho Cheese Dorritos Tacos. And again Taco Bell is falling into decline.

So the corporation is again cutting the menu, but instead of retreating to the mainstay items, they are increasing the push of newer items, particularly those which feature nacho cheese sauce rather than cheese. The sauce is extremely cheap and creates higher margins.

I typically call the nacho cheese whiz concoction "cheese snot," which isn't accurate since there is no actual cheese in it. Yum! is notorious for producing chemistry experiments rather than food. In 2012 the USDA ordered Taco Bell to cease calling their taco filling "meat" as it had less than 40% actual meat. Taco Bell convinced regulators that they had increased the meat content, but consumers remain skeptical that the filling is out of a lab in Tokyo rather than from a cow. The cheese snot likewise has VERY LITTLE cheese in it and is mostly emulsifiers and salt. Again out of a Tokyo lab rather than a Wisconsin farm.

Because of the bloated menu, no longer is food quick. Order a taco and it will be soggy because of the wait to get it to you. The new Taco Bell president is on the right track to reduce menu items, but focus on the basics not the boutique items.

In fact, the basic taco and burrito have stayed stable to the price point set in 1992. But if Taco Bell wants to return to glory days it would be wise to shed the novelty items and particularly the frankenfoods and return to a simple model of tacos and burritos.
Yeah and as far as I'm concerned YUM is screwing the pooch with both Taco Bell and KFC. I dont know about A&W because there isn't one around. In fact a local chain has reopened their local store and we go there now, Jimboy's Tacos. Way better than the Bell. I wish to hell Pioneer would open a chicken place here so I could dump the cornel too.
 

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Long ago Glen Bell created a restaurant based on the lean model that the the McDonald's bothers and Harry Synder (or In-N-Out fame) had jointly created to incredible success. Unlike the two burger behemoths that had popped up in 1948, Bell was a late comer in 1962. But like them, Taco Bell had a simple menu with very low prices and nearly instant service. Tacos, bean burritos, a bun taco, and beans in a cup with sauce and cheese - along with soft drinks were the only offerings.

The simple menu ensured that food was made in front of the customer in seconds. A scoop of meat in a pre-cooked taco shell, lettuce and cheese. A scoop of beans in a flour tortilla, sauce, cheese. These took seconds to assemble and created truly fast food. A taco was $0.14 and a burrito $0.15 . In current dollars that would be $1.55 for a bean burrito.

Bell sold the chain to Pepsi in 1974. Pepsi nearly drove the chain broke through extreme mismanagement, along with KFC and Pizza Hut. All three were sold to Japanese food conglomerate Yum! foods. Yum! was able to not only salvage the brand but grow it to the second largest fast food chain in the world.

How did they do it? A better question is what Pepsi did wrong. Pepsi added more and more menu items, and raised prices constantly. In 1988, Pepsi was charging $1.79 for a taco, which would be $3.94 in today's dollars. Few would pay that price.

Yum! ran a special on Sunday's where tacos and burritos were reduced to $0.29. This was selling the food at a significant loss, but drinks and other items remained at regular prices. This worked spectacularly for Yum! who soon made the lower price - but at $0.39 the every day price. Business schools study the "Taco Bell Model" due to the astounding turn around Yum! was able to bring about.

As years went on though, Taco Bell fell into the same trap of expanding menu items and rapidly rising prices. A partnership with Frito-Lay brought about dozens of cross product items such as Nacho Cheese Dorritos Tacos. And again Taco Bell is falling into decline.

So the corporation is again cutting the menu, but instead of retreating to the mainstay items, they are increasing the push of newer items, particularly those which feature nacho cheese sauce rather than cheese. The sauce is extremely cheap and creates higher margins.

I typically call the nacho cheese whiz concoction "cheese snot," which isn't accurate since there is no actual cheese in it. Yum! is notorious for producing chemistry experiments rather than food. In 2012 the USDA ordered Taco Bell to cease calling their taco filling "meat" as it had less than 40% actual meat. Taco Bell convinced regulators that they had increased the meat content, but consumers remain skeptical that the filling is out of a lab in Tokyo rather than from a cow. The cheese snot likewise has VERY LITTLE cheese in it and is mostly emulsifiers and salt. Again out of a Tokyo lab rather than a Wisconsin farm.

Because of the bloated menu, no longer is food quick. Order a taco and it will be soggy because of the wait to get it to you. The new Taco Bell president is on the right track to reduce menu items, but focus on the basics not the boutique items.

In fact, the basic taco and burrito have stayed stable to the price point set in 1992. But if Taco Bell wants to return to glory days it would be wise to shed the novelty items and particularly the frankenfoods and return to a simple model of tacos and burritos.
Yeah and as far as I'm concerned YUM is screwing the pooch with both Taco Bell and KFC. I dont know about A&W because there isn't one around. In fact a local chain has reopened their local store and we go there now, Jimboy's Tacos. Way better than the Bell. I wish to hell Pioneer would open a chicken place here so I could dump the cornel too.

Kentucky fried sucks ass every bit as much as Taco Bell.
I'll occasionally eat both because of logistical reasons but I generally avoid em.
Thank God we're in a booming area and new restaurants are opening on a monthly basis.
 

OldLady

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40% meat? I love their tacos. What the fuck have I been eating???!!!
 
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Uncensored2008

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40% meat? I love their tacos. What the fuck have I been eating???!!!

Textured soy protein mostly. But no one really knows.

{

The page goes on to explain each ingredient, like so: "Isn't cellulose a fancy term for wood?" it asks, and then answers, "Cellulose is a safe carbohydrate found in the cell walls of plants and helps with water and oil binding." Other weirdly named ingredients are used to improve taste (trehalose, maltodextrin, and torula yeast), reduce sodium levels (potassium chloride, a common salt substitute), and bind the finished product together (soy lecithin), among other things.


And then, of course, there are less-weird ingredients, like salt, pepper, and spices—although the Huffington Post finds it odd that one of the ingredients is "a black pepper flavor," rather than simply "black pepper." What about fillers? The company says it doesn't use any, and the oats that are included in the ingredient list simply help keep the beef moist.

}

 

Natural Citizen

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Taco Bell is basically dog food grade.
 

OldLady

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40% meat? I love their tacos. What the fuck have I been eating???!!!

Textured soy protein mostly. But no one really knows.

{

The page goes on to explain each ingredient, like so: "Isn't cellulose a fancy term for wood?" it asks, and then answers, "Cellulose is a safe carbohydrate found in the cell walls of plants and helps with water and oil binding." Other weirdly named ingredients are used to improve taste (trehalose, maltodextrin, and torula yeast), reduce sodium levels (potassium chloride, a common salt substitute), and bind the finished product together (soy lecithin), among other things.


And then, of course, there are less-weird ingredients, like salt, pepper, and spices—although the Huffington Post finds it odd that one of the ingredients is "a black pepper flavor," rather than simply "black pepper." What about fillers? The company says it doesn't use any, and the oats that are included in the ingredient list simply help keep the beef moist.

}

Well then ARF!
I love their tacos.
 

TNHarley

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I love taco bell. IDC if its half vegan bullshit or not.
That quesadilla sauce makes me wanna slap yo momma. Not mine, of course. She would beat my ass.
 

TheParser

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A million thanks to the OP for the video.

I am so sad because my hero is going to lose on Tuesday.

So it was great to have some laughs this morning.

Conan is so darn funny! (If he has publicly commented on the two Presidential candidates, I do NOT want to know about it. It might ruin my admiration for him.)

Because of the lockdown, I have recently ordered some Taco Bell tacos. They are not bad. Of course, I am not a Mexican food connoisseur.
 

the other mike

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'''
Conan is so darn funny! (If he has publicly commented on the two Presidential candidates, I do NOT want to know about it. It might ruin my admiration for him.)
From what I've seen, Conan is the ONLY late night show host
that doesn't trash-talk our president. I'd like to see him go a step further and endorse him- maybe have him on as a guest, but I understand he'd lose half his audience .
 

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