I could never understand why someone would willingly drive a truck instead of a car when they didn't have to.
I do a lot of long distance driving, meaning being on the road all day. That requires some kind of mental exercise to stay interested. Sometimes as an exercise I count the pickup trucks in terms of loaded and empty. If I can see the bed I'll count that truck as either carrying something or not carrying anything. Covered beds don't count, they can't be seen.
The ideal maximum efficiency rate should be 100% loaded - always carrying something somewhere. Of course that's not realistic so a realistic rate should be at least 50%, figuring a trip out empty to get something and a trip back loaded, or vice versa.
What I consistently come up with on this poll is around 75 to 80% of those truck beds empty.
So the answer to why drive a truck if you don't have to seems to be at least in part, because the TV tells them to. There's a lot of pickemups being used practically but there's a lot more doing nothing. Tells a lot about the power of suggestion; what are the chances that a citizen of suburban Cleveland is ever going to have occasion to tow an asteroid? Doesn't matter; they'll sell it because they can.
I have owned a pickup for almost 20 years. For many years, I owned heavy-duty pickups...a Jeep J-20 and two different F-350's. I used them hard, including snowplowing...but I also drove them to work with an empty bed. Now, I drive a Dakota.