Deadstick
Platinum Member
Well, not exactly. After the war started, Coca-Colo ceased to provide ingredients to their German plants, so the Germans, being Germans, got creative and created Fanta.
Some details.
THE HISTORY OF COCA-COLA IN WW2
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As the Second World War unfolded, the world was in chaos.‍
During this period, Coca-Cola was able to be the symbol of American values and provided aid to millions of soldiers on the frontlines. Over five billion bottles of Coca-Cola would be consumed by military personnel.
From President Franklin D. Roosevelt to the development of Fanta in Germany—the history of Coca-Cola during WW2 went from bright to dark at times.
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A PRESIDENTIAL DECREE FOR THE AMERICAN BEVERAGE
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As America entered WWII, President Franklin D. Roosevelt was looking for a “Full Victory” according to one of his famous State of the Union Addresses. To do so he went looking for a morale booster for the troops. He and Coca-Cola’s then president Robert Woodruff collaborated. They made the joint decision to make Coca-Cola available to all American soldiers worldwide for just 5 cents.
Coca-Cola’s website chronicles that Woodruff mandated that every American soldier should have a bottle of Coke no matter their location.
This is how Coca-Cola would become a world soda giant.
It helped the company expand and establish bottling plants across the globe, including many remote locations where the company had never operated.
The initiative was crucial to the war effort and helped every American soldier have a connection with home.
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SUGAR RATIONING IN WW2
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During the war many companies, including The Coca-Cola Company were in a lot of trouble due to sugar rationing.
There were laws passed and regulations passed by the US government in 1942 as part of the broader Food Rationing Program.
The NPS says the law limited households to about 8 ounces of sugar per week.
Many businesses would go bust.
However, President Roosevelt gave Coca-Cola special dispensation to import sugar so that they could continue manufacturing Coca-Cola for the troops. Many saw this as cronyism. But it helped Coca-Cola thrive where its competitors like Pepsi would go bankrupt.
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THE COCA-COLA COLONELS
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Coca-Cola dispatched 148 “Coca-Cola Colonels” to establish portable bottling plants near the front lines.
With the help of General Dwight Eisenhower’s help in 1943, they built 64 bottling plants in combat zones across Europe and the Pacific.
These Coca-Cola employees were in charge of insane logistics that sourced ingredients across vast distances. They were also tasked with maintaining product quality and consistency in often challenging and dangerous circumstances.
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PRISONERS OF WAR
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In WWII, America was operating POW camps with mainly German prisoners.
The US made a policy of giving prisoners a bottle of Coca-Cola with all of their rations.
It was a decision to show empathy and respect to every human being. And it was a way to spread American values, even in the darkest of places.
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FANTA’S NAZI ORIGINS
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The Coca-Cola Company
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The Coca-Cola Company
Not everything was rosy at Coca-Cola. Even though the company was in cahoots with the US government, they still managed to operate in Nazi Germany.
Coca-Cola’s German branch was led by a fellow named Max Keith.
The German division was in crisis.
Trade embargoes had cut off the Coca-Cola syrup used to make the cola from America.
The sources say that Keith and his team were tasked with making a drink with local German ingredients. They innovated by using apple pomace from cider presses, whey, and various fruit scraps.
The new beverage was called Fanta.
It was named by salesman Joe Knipp and was a popular soda in the countries controlled by the Axis powers.
Fanta also allowed Coca-Cola to continue operating in Nazi Germany. To this day, the company has not apologized for making money under such an unethical regime.[/COLOR]