Hear me out.
Sunday, I had lunch with my daughter and daughter-in-law. Naturally, I arrived on time and got texts from both saying they would be pretty late. I considered waiting at the bar and having a beer. Then it popped into my head to have a Bud Light. For reasons too complicated to explain without derailing the thread at its beginning, that would have likely lifted my DIL's spirits, at a time when they could use lifting.
Why forgive BL? Budwiser is an American company. All Bud Light sold in America is bottled in America. I pass by a large Budwiser building on my way to work. I don't know if it is a brewery or just a warehouse, but it must employ hundreds, if not thousands of people. I see the trucks driving out at all hours. Modelo, which I often see discussed as a replacement, is bottled in Mexico.
If we had our border secure with Mexico's cooperation, I would say "buy Modelo, a rising tide lifts all boats," but not while they are actively aiding child and drug trafficking into the U.S.
Yes, But Light screwed up with that idiotic Dylan Mulvaney move. But they fired no only the marketing genius behind that, but also the VP who hired her. Short of a mass resignation of all executives, I don't know how else they could demonstrate regret.
Anyway, while I was contemplating, I was saved by the bell as both my grown up young uns walked in.
Bracing for a flaming, I ask: what say you?