Many absolutely are conscious choices.
Yet our studies show the same thing every single time. Your choices are made before you are aware they have been made. And it is the same result, every time. You are invited to produce some peer-reviewed science that shows otherwise. If you produce any, it will be more than exists now.
So really, they are not conscious choices. Which makes more sense than otherwise, really. Our brains are physical systems operating in a deterministic universe, following all the same laws as any other physical system.