JUST because you can do something, doesn’t mean you should. That’s what I found myself thinking at the news that movie idol James Dean, who died in 1955, is ‘being brought back to life’ in a new
film.
The team behind creating a virtual James Dean for Vietnam War movie Finding Jack say it’s not a one-off cameo. Travis Cloyd, chief executive of Worldwide XR, who’s leading the design on the Dean project, says it will be used “for many movies and also gaming and virtual reality”.
Legally, they can do it, having the permission of the Dean estate. But ethically, what gives them the right to effectively bring back the dead?
The cinematic trick of digital de-ageing and duplicating actors is becoming common practice. It was used in Martin Scorsese’s Oscar-nominated The Irishman so Robert De Niro and Al Pacino could play younger versions of their characters, and in last year’s Gemini Man a young Will Smith appeared alongside the current version.
Playing God with movie avatars