NOT THE POINT, Fizzbrain! Money lost is money never made back. This is about people making free choices to buy a product they like, just as you don't eat at diners which aren't serving food you like or don't go see movies that don't interest you.
Amazing how much you hate freedom to choose, especially when a company makes a choice you don't like so then try to put them out of business! Just because a lot of former Bud customers have chosen to drink something else now, you assume it is for the same reasons as you.
AB has lost a LOT of business that they ain't getting back, and they won't be making it back with tranny sales as trannies were already free before to drink the beer if they wanted and they are only 0.6% of the population anyway.