First of all, Coach Prime is undeniably one of the greatest football players ever, both at CB and as a return man. Prime is arguably one of the greatest athletes of all time, having also been a decent MLB baseball player.
But the business is not Sports, it is Sports ENTERTAINMENT, and Prime is extremely entertaining, always has been. Sports would be dull if there were not loudmouth showboats like Prime. Chris Berman and Thom Jackson used to have fun with Deion on NFL Primetime. THAT was always HILARIOUS.
So now Deion is "Coach Prime" and, not surprisingly, is doing well at it and getting tons of media coverage. Those who like that media coverage are showing up at his games to get more, the Rock being one.
So what's the beef with Neon Deion PrimeTime "Coach Prime" Sanders?
Is he anti white?
Nobody that I can recall suggested that when Prime was a player. This kinda started when Prime kinda freaked out when Penn State safety Troy Apke broke 4.4 in the 40 at the Combine maybe 4 years ago, and Prime said something like... wow, he's white... Apke was not the first white to run that fast, but to be fair the vast majority of the prospects who do break 4.4 at the combine are black. Prime had a foot in mouth moment, and I believe he did take credit and apologize. This draft the smartest QB was Bryce Young of Bama, who is black, and a similar comment by a white would probably get a much larger "outrage" by the media. I don't think any of that adds up to a charge of bigotry against Prime. It is GOOD that FOOTBALL is BREAKING RACIAL STEREOTYPING and pointing us towards a colorblind attitude. Thank you Apke and Young!!!!
Did Deion cross some "racial lines" while at Jackson State? An HBCU like that school was never going to land the type of talent necessary to win in Div 1a. Some of the things Deion said were "whiny" and "racially aggravating" but that comes with the job and that type of school. Deion thought he could get a lot of 4 and 5 stars to come there. He was wrong. He got a few. THAT's why he is now at Colorado.
I do not consider Coach Prime to be a racial bigot. I do not think that type of accusation is fair. Deion is not hostile to whites. Deion is not out there spewing racial hatred. He is Coach Prime, he is black, he has a big ego, a big mouth, and a resume of achievement to back that up. If you don't like shades and hats and gold chains, that is your problem.