Who would have thought in this day and age that people would get so bent out of shape just like a crushed aluminum can.
She is very talented.
Bud Light marketing VP Alissa Heinerscheid, who said the brand was “fratty” and “out of touch” and devised the much-criticized Dylan Mulvaney partnership, is taking a leave of absence.
The executive became the first woman to lead Bud Light in the brand’s 40-year history and was recognized by
Ad Age in 2022 as one of the
40 under 40 rising stars in marketing, advertising, and media.
The Bud Light marketing VP who devised the much-criticized Dylan Mulvaney partnership is taking a leave of absence.
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