- May 13, 2012
- Reaction score
CNN used to have a very active comments section but they killed it off a year ago. I used to comment there a lot and noticed most posters were conservative even though CNN is super-lib. That's the real reason for ending comments.
Bloomberg Latest To Kill Comments Because Really Who Gives A Damn About Localized User Communities Techdirt
feb 2 2015
We've been noting how the trend du jour among news outlets has been to not only kill off your community comments section, but to proudly proclaim you're doing so because you really value conversation.
The latest war on comments comes courtesy of the folks over at Bloomberg. You may have noticed that the Bloomberg media empire recently went through a bit of a consolidation and redesign under the leadership of former Verge editor-in-chief Josh Topolsky. Buried among the vertigo-inducing fonts and amusing new 404 warning, is, you'll note, a very obvious lack of user comments. This is, to hear Topolsky tell it, because comments don't actually reflect your community
:"I've looked at the analytics on the commenting community versus overall audience. You’re really talking about less than one percent of the overall audience that’s engaged in commenting, even if it looks like a very active community,” he says. “In the grand scheme of the audience, it doesn't represent the readership."
In other words, because most users can't be bothered to comment, we're going to eliminate a major artery for input for those users who do choose to closely participate with the authors and website. :