During the past several years more magazines have begun regular coverage of personal financial issues. Investment clubs are booming as one of the most popular ways for African Americans to learn about the stock market, the result of which has been the establishment of groups such as the Coalition of Black Investors, which recently celebrated its second anniversary. The growing number of Websites aimed at African Americans on the Internet invariably, but there's a movement afoot. We ought to know--we started it nearly three decades ago.
With this, our first issue of the 21st century, as we move toward celebrating our 30th anniversary with the publication of the August 2000 issue of BLACK ENTERPRISE magazine, we are calling on every African American to join this movement through our introduction of the Black Wealth Initiative. This is far more than a new column or a special issue devoted to personal finance. We've been there, done that, and we'll continue to be the No. 1 source of money management and investment information for African Americans. The Black Wealth Initiative is nothing less than an ongoing campaign aimed at challenging you to join the black wealth-building movement by committing to specific principles of disciplined saving and investing. Once you've made that commitment, we'll arm you with the tools, motivation, connections and information to follow through on that commitment, not only in this issue, but in every issue to come as we venture out into the new millennium. Here's how: