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Whats up with the expensive candy?
Halloween candy costs more this year — but most of us will likely pay up rather than go without our treats.
Why it matters: Soaring inflation and supply chain wrinkles have come for even the sweetest parts of life.
The big picture: Spending on Halloween surged over the past decade, as consumers simply got way more into the holiday — buying $300+ giant skeletons and other spooky stuff to deck out their homes, plus the typical loads of candy that you swear you're going to save for trick-or-treaters.
Prices for most treats surged this season fairly in line with inflation for overall food, but Skittles and Starburst prices jumped way more — up 42% and 35% from last year, respectively — according to analysis from Datasembly.
Whats up with the expensive candy?
Even Halloween candy can't hide from inflation
Here's how much the price of popular Halloween candies went up this year
www.axios.com
Halloween candy costs more this year — but most of us will likely pay up rather than go without our treats.
Why it matters: Soaring inflation and supply chain wrinkles have come for even the sweetest parts of life.
The big picture: Spending on Halloween surged over the past decade, as consumers simply got way more into the holiday — buying $300+ giant skeletons and other spooky stuff to deck out their homes, plus the typical loads of candy that you swear you're going to save for trick-or-treaters.
- Halloween is the biggest season for candy sales — more than Easter or Christmas. "It's our Superbowl," an industry executive told CNBC a few years ago.
Prices for most treats surged this season fairly in line with inflation for overall food, but Skittles and Starburst prices jumped way more — up 42% and 35% from last year, respectively — according to analysis from Datasembly.
- To get their numbers, Datasembly scraped price information across the web and looked at the price of candy sold by retailers, who operate both online and in-store.
- Relatively small price increases, on a dollar basis, look huge when measuring in percentage points.
- Meanwhile, Starburst's supply chain is vulnerable to the vagaries of hurricane season, according to a blog post from IBM. It's possible there are weather impacts here, too.
- Axios has reached out to Mars Wrigley, which makes both candies, for comment.