In a way, yes....but still. I live in the area (San Diego) and listen to a big LA radio station (KFI) that had tons of advertising for the Oscars over the last few months. The only one that seemed to win considering the amount spent on advertising was "Big Hero 6"...all the rest got virtually nothing.1American Sniper12/25/2014Warner Bros.DramaR$318,054,80038,929,5962Fifty Shades of Grey2/13/2015UniversalDramaR$130,148,31015,930,0253The SpongeBob Movie: Sponge Out of Water2/6/2015Paramount PicturesComedyPG$125,171,83415,320,9094Taken 31/9/201520th Century FoxActionPG-13$87,632,98510,726,1915Paddington1/16/2015Weinstein Co.AdventurePG$67,660,7668,281,6116Kingsman: The Secret Service2/13/201520th Century FoxActionR$67,105,9498,213,7027The Wedding Ringer1/16/2015Sony PicturesComedyR$61,896,3937,576,0578The Imitation Game11/28/2014Weinstein Co.DramaPG-13$61,221,3397,493,4319The Hobbit: The Battle of the Five Armies12/17/2014Warner Bros.AdventurePG-13$54,893,3096,718,88710Into the Woods12/25/2014Walt DisneyMusicalPG$54,526,6196,674,00411Selma12/25/2014Paramount PicturesDramaPG-13$48,162,6165,895,05712
LOL indeed!
The award wasn't based on profit made. McDonalds brings in more money than the Smithsonian Museum, so does that make it better?
No. The Oscars are based on marketing and advertising to Academy voters by the producers. How much swag you give them.
The kind of advertising I'm speaking of is more of a personal nature. Phone calls, cocktail parties, gifts sent by courier to their homes, speeches at gatherings propping up their movies, word of mouth, awards given at other events, text messages, tweets, film critics, advertisments in the mail, opinions spread on talk shows like "The View",.......
Many of the voters probably never saw the damned thing but they heard it was good. Birdman is a primary example. Who actually paid the see it? A third of America paid to see the other films but who saw the film's that won all of the awards?
If you want to see films that are more deserving let the viewing public vote for them. They know what is good.
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