The kind of advertising I'm speaking of is more of a personal nature. Phone calls, cocktail parties, gifts sent by courier to their homes, speeches at gatherings propping up their movies, word of mouth, awards given at other events, text messages, tweets, film critics, advertisments in the mail, opinions spread on talk shows like "The View",.......
Many of the voters probably never saw the damned thing but they heard it was good. Birdman is a primary example. Who actually paid the see it? A third of America paid to see the other films but who saw the film's that won all of the awards?
If you want to see films that are more deserving let the viewing public vote for them. They know what is good.
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