The Sage of Main Street
Platinum Member
Money Talks, and That's All We Hear from Both "Sides"That's a very deceiving chart... Read this link if you don't want to read my very long post...
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What does it cost to make a running shoe?
For as long as we can remember, we’ve been reading comments such as these on the internet: ' Nike makes their shoes for $2 dollars.’ ‘ The Yeezy Boost costs $10 to make and adidas sells it for $350. adidas makes a $340 margin’. ‘ Sneakers could be considerably cheaper if brands stopped paying...www.solereview.com
The cost shown is only production cost, FOB cost (freight on board)
The brand then pays freight costs and insurance costs, and taxes, tariffs and duties which vary by material content in the shoes, and unloading and reloading g and trucking costs to their warehouse and peop!e to oversee all of that taking place, before you have a LANDED cost for the product....when I worked with the type of duties/tariffs we had to pay, and all those other expenses we had to pay to land that shoe in to the USA and pay the finance officer who handled all the nitty gritty like letter of credits with the banks,
and on some shoes primarily in a fabric material we estimated with tariffs etc about 35% added to the FOB cost, before it was sitting in our warehouse...and that was 20 years ago....
A $30 production cost shoe shown in your picture is really about a $40 cost shoe for the manufacturer/wholeseller once expenses are paid, who sells it at a 50% margin to the retailer, so they sell it for $80 to the retailer to cover all the overhead and expenses of running the business headquarters and warehouses. So Adidas is selling it to the retailer for $80 and NOT for the $160
AND the Retailer gets a 50% mark up on the $80 they paid for the shoe, so they retail it for the $160...not the shoe manufacturer Adidas which is implied the way your pictures show.
Adidas only makes around 5% profit when said and done, Nike could make around 10% profit when all said and done. It isn't this $30cost with a $160 retail in the pockets of Adidas.
Pity party for price-gouging plutocratic parasites. Posing to be against that, the analysts made the labor cost many times what it actually is in a coolie sweatshop.