Now this is getting plain stupid. If they aren't even a football fan, why would they be watching the game? Any novel commercials are seen during the first quarter usually and fade after that; once in a while they have a good one, but these are all shown on regular TV anyway. And they are commercials.If anything, someone who isn't a football fan seems more likely to pay attention to the commercials, since they won't be that interested in the game.
The last good halftime show IMO was way back in 2012 and I'm not even a Madonna fan, but that performance hit on so many quality, complex levels.
Madonna - Super Bowl Medley 2012 (HD)
This year, I might recognize Jennifer Lopez but I wouldn't know one of her songs. And the other girl? Never even heard of her.
Not Everyone Super Happy With Super Bowl Halftime Performers | Picks
I'm assuming you didn't look at the links I provided. Based on various polling, there are plenty of people who watch the SB for the commercials. Maybe some are the family/friends/significant others of football fans, but if they watch, they watch.
I don't know half the performers on the halftime shows. So what? As long as enough people enjoy it (and for the umpteenth time, since the SB halftime show seems to be quite popular, many people clearly do) the NFL and advertisers will keep to the model they are using.
You give the impression that your argument boils down to you not liking the halftime performers, therefore most people must not like the halftime performers.
I don't even watch the halftime shows most of the time. I don't think they are good, but I can recognize that if they are popular, other people do.
Look, no one who has no intention on watching or interest in the game itself makes a point to tune in, sit there for 4 hours JUST TO WATCH COMMERCIALS. I check out the commercials, but only up to the point that I'm already watching the game anyway, and so long as they are fairly interesting. Quit believing every damn thing you read.
The halftime shows STINK. You'd know that if you actually had any real musical interest or taste. Just how would I ever even know a Jennifer Lopez song? Where the hell would I hear one? Sit in my car and tune around on the radio? First of all, if the NFL had any appreciation of its fans, each season, they'd put out a thing during the games inviting people to go to their site and write in their OWN picks of their top 10 bands to see (that are still actively touring), and compile a list of choices from there. Then I could believe that a lot of people are enjoying the show.
Instead, the NFL makes up its own list then gives it to the city to choose from! Go to a fucking bar or sports bar that routinely has the games on and ask how many people there choose Jen Lopez and the other skank if that's their best choice of who THEY'D want to see! If the halftime shows get any positive review at all, it is only because:
I mean, they used to at least have famous people like The Who, Prince, Stones, etc. Now they are picking people I've never even heard of much less care to watch that is strictly the interest of a kid's audience. When is the last time any performer even held a musical instrument?
- Most of the viewers are already hopped up because its the Super Bowl.
- Most of the viewers are drunk.
- Most people today don't even own a stereo or have any serious investment in music and wouldn't know good music from bad. They're drunk, they're partying, it's the SB, and it has pretty girls dancing half naked to a light show. Go ask 10 people what their favorite Jen Lopez song is and see the answers you get.
Like my article rightly said: listen to the music they play DURING games. Then look at what they choose for halftimes. About as far apart as could be.
You're clearly determined to not only ignore what I've actually said, but to be a self-centered idiot, as well. I've already said that I don't usually bother watching the halftime shows because I don't think they are any good. You ignored that in an attempt to take a jab at my musical tastes, which you probably have absolutely no idea about.
Once again, I don't think the NFL cares whether YOU know any Jennifer Lopez songs. If enough of the audience does (and based on the popularity of the halftime shows, enough of the viewing audience seems to know and like the artists they choose), they will be happy. Of course, clearly you know how to market the Super Bowl better than the $13 billion-a-year NFL does.
If you don't think Jennifer Lopez is famous, you're pretty clueless.
If the music played during the games and the music at the halftime shows are very different, maybe that should clue you in that the target audience may not be the same?
The Super Bowl is, and has been for years now, geared to more than just regular NFL fans. It's an event, a spectacle, and the NFL wants as many people watching at least part of it as they can get. If they can get someone like you or me watching, even though we don't care about or enjoy the halftime show, and get someone else who isn't much of a football fan to watch FOR the halftime show, that's going to be a success for them.
I posted links to a number of surveys done which indicated as much as 15% of people watching the Super Bowl think the halftime show is the most important part of the broadcast. With over 100 million viewers, that's a lot of people who are into the stupid halftime shows. Maybe you are incapable of believing that there are people who enjoy them. I dislike almost every artist that they choose, but I can understand that many people have different tastes than I do.
But if you think you can speak for the majority of the 100+ million viewers, keep right on.