This is going to sound preachy, it is I suppose. These issues are complex. My idea is the common theories on what is conservative and liberal are created by the two clubs who run the system. In Baseball the Yankees are not always evil and the Cardinals are not always good, these issues are more complicated. Our national enemies are often wrong and evil but all their points can not be ignored because of that. In country it gets even more muddled. Also, learn from others not me or the radio talk show hosts. I am just not good with people. Radio talk show hosts are good at self promotion and selling commercials. Use your words to build coalitions. Use your words to build indecision in the other side, not motivate them. A "xyz" who only dislikes but does not hate your candidate is less likely to go stand in line and vote against you.