Meet the Harvard educated 39yr old woman VP responsible for Bud Light's trans marketing decision

[BlueGin]

Face made for radio.

She’s got those crazy leftie cult eyes…just like AOC.

 

[Augustine_]

Business 101, profits from a million consumers spending one dollar each, far exceed the profits from a thousand consumers spending ten dollars each.

Maybe 30-50 years ago. You are dirt to the people with power.

 

[Blackrook]

The guy who hired her is the one who fucked up. Why is a liberal Harvard grad put in charge of selling beer?

 

[BS Filter]

How do we know she's a woman?

 

[BlueGin]

The guy who hired her is the one who fucked up. Why is a liberal Harvard grad put in charge of selling beer?

He is ex CIA. Now you know why they picked WH Endorsed Brandon Mulvaney.

 

[miketx]

Who said is was a bad idea? Delicate alpha males?

The loss of billions says it pretty loud you lying skank.

 

[miketx]

How do we know she's a woman?

It was on TV.

 

[Thunderbird]

Corporations are pressured to obey the zany Ms Heinerscheid. The corporate executives are responding not to the market but to Larry Fink.

Go woke or lose bonuses: CEOs are ‘forced’ into Dylan Mulvaney deal system

“It’s a protection racket,” Ramaswamy told The Post Wednesday.

nypost.com

Inside the CEI system pushing brands to endorse celebs like Dylan Mulvaney

The controversial Corporate Equality Index (CEI) scoring system, overseen by the Human Rights Campaign, awards companies beneficial points for moves like endorsing trans influencer Dylan Mulvaney.

nypost.com

 

[Polishprince]

She is in charge of the Bud Light branding, and she says that sales have been declining year after year. This is the football equivalent of a Hail Mary.

Bud Light was the #1 selling beer in America before this catastrophe.

You don't give your leading brand a gimmick of being the beer to drink when you are looking to have your cheeks busted by another man.

Butthole violation isn't nearly as popular as libs pretend that it is.

 

[miketx]

Bud Light's vice president said she wanted to update its 'fratty' branding with 'inclusivity' days before Dylan Mulvaney's partnership was unveiled.

Alissa Heinerscheid spoke on a business podcast on March 30 to claim that the Anheuser-Busch beer had been 'in decline for a really long time' - despite it being America's number one brew with a market share of more than 13 percent.

The Harvard graduate stated that it was essential that the brand attract more female and younger drinkers because otherwise 'there will be no future for Bud Light.'

Heinerscheid, 39, gave her expertise just three days before a furious backlash was unleashed when transgender influencer Mulvaney released the Bud Light promotional on her Instagram page.

Now the company is reeling from its controversial marketing strategy and has not posted on its official Twitter account for more than a week - prompting speculation there has been an internal shakeup as a result of the botched advertising campaign.

Heinerscheid previously worked as a marketing guru at AB InBev before moving to take the helm as Bud Light's vice president in July last year.

Her LinkedIn profile proudly states that she is the 'first female to lead the largest beer brand in the industry.'

She told the Make Yourself at Home podcast that she was convinced Bud Light must incorporate 'inclusivity, it means shifting the tone, it means having a campaign that's truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.'

Heinerscheid claimed she had a 'super clear' mandate to 'to evolve and elevate this incredibly iconic brand.'

She criticized Bud Light's former marketing strategy as dated and male-focused.

Bud Light VP said she wanted to update the 'fratty' branding

Alissa Heinerscheid spoke on a business podcast on March 30 to claim that the Anheuser-Busch beer had been 'in a decline for a really long time.'

www.dailymail.co.uk

I swear, Harvard educated leftists could fuck up the only fuel and water station for 300 miles in a desert with only one road to it.

That mouth looks like a black and decker pecker wrecker!

 

[whitehall]

Harvard is just another liberal college. Did she major in "inclusitivity"? Hopefully Anheuser had enough sense to fire her but I haven't seen an apology yet.

 

[odanny]

Saw today that AB is going to start paying distributors who are losing money over this boycott. I do hope that this lesson is learned by other corporations who think they have to virtue signal to the trans community.