And employers may become even slower to hire. The Dow Jones industrial average plummeted 513 points, or 4 percent, Thursday on fears about the U.S. economy and the debt crisis in Europe. The major stock indexes have sunk more than 10 percent from their previous highs. Economists say sustained drops in stock prices tend to suppress consumer spending as people see their wealth shrink. And consumer spending accounts for about 70 percent of economic activity.
The drop in stock prices could especially slow spending by upper-income Americans. Eighty percent of stocks belong to the richest 10 percent of Americans. And the richest 20 percent of Americans account for about 40 percent of consumer spending, says Michael Niemira, chief economist at the International Council of Shopping Centers. The drop in stocks "will have repercussions back on the economy," says Barry Bosworth, an economist at the Brookings Institution who has studied the link between stock market performance and consumer spending.
All this comes just as fears of another recession are rising. Many consumers, their wages devoured by high gasoline and food prices, are pinching pennies: In June, they reduced spending for the first time in 20 months, the government said this week. Cato Corp., which sells budget-priced women's clothing, said Thursday that revenue at stores open at least a year fell 3 percent in July. CEO John Cato said the results "reflect the difficult economic conditions and uncertainty affecting our customers."
Luxury retailers like Tiffany & Co. and Saks Fifth Avenue have remained a bastion of strength. They benefited from a stock rally that started a year ago and made wealthy households even wealthier and willing to spend. MasterCard Advisors SpendingPulse says its index of luxury sales at restaurants, food boutiques, department stores and clothiers, surged 12 percent last month. But the Dow's plunge could now threaten upscale retailers. The economy, Niemira notes, is "more dependent on spending at the high end so (a drop in luxury sales) could have a bigger effect.
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