And how many times have you read it?
Why that book?
Eric Hoffer's "True Believer" (On the Nature of Mass Movements) perhaps 7 times
Eric Hoffer's "The Passionate State of Mind" perhaps 10 times
They answer so many questions about the motivations of people. Why do they do what they do?
The same question in the past tense, “why did they do it” had been asked about the Kool-Aid drinkers at Jonestown, Guyana, South America; of the Nazi’s leading up to WWII, of their atrocities all through it, and the phenomenon of Hitler; although that reason seems more obscure with the German people, once you’ve read the True Believer, it’s all easier to understand.
Hoffer's "hero" is "the autonomous man".
From the Time/Life Editors Preface: During his Presidency Dwight Eisenhower pressed
The True Believer on his associates. That's the reason I always pick up a copy of TTB when I get the chance; to do what Eisenhower did: when that discussion comes up and people ask the same old question, I don’t try to answer it, I just say “I have a book for you!” and give them one of my many copies, with the comment "You don't have to worry about returning this to me. It's a free-be"