People overbought. This is not new for the industry. Eventually a new must have trendy firearm will come along and boost sales again. It is just a slower version of iPhone patterns.
What's happening is, the industry is a victim of rightwing rhetoric.
You guys have Trumped up things and whipped yourselves up into a frenzy so much regarding Democratic Presidents that now when a Republican is in office, the sales drop precipitously.
Gun sales SOURED under Obama, due to the far rightwing rhetoric, although Obama actually PROTECTED 2nd Amendment rights. But the rubes are victim of rightwing rhetoric, which WHIPS THEM INTO A FRENZY over a Democratic, but walks away once a Republican is in office.
The drop in sales is baring this out.