Penelope
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NFL spokesman Brian McCarthy confirmed this morning the practice began in 2009, adding, 'As you know, the NFL has a long tradition of patriotism. Players are encouraged but not required to stand for the anthem.'
Add in the fact that the NFL received millions of taxpayer dollars from the Department of Defense and the National Guard for patriotic displays, and it puts the entire Kaepernick hullabaloo in a different light. "Fans should have confidence that their hometown heroes are being honored because of their honorable military service, not as a marketing ploy," Senator John McCain, the Vietnam War veteran and P.O.W., said in a statement last year coinciding with "Tackling Paid Patriotism," a joint oversight report released by McCain and his fellow Arizona Republican Senator John Flake.
Wherever you stand, or kneel, on Kap's protest, it's clear he hasn't disrupted some longstanding NFL tradition of honoring the flag or the troops or has-been rock stars like Kid Rock and KISS who took time out of shows this past weekend to denounce the 49ers backup quarterback. Before leading concert attendees in the Pledge of Allegiance—SO METAL—64-year-old KISS frontman Paul "Starchild" Stanley told the crowd from the stage, "In case you didn't know this tour is called the Freedom to Rock [tour].... A lot of times people that are born free think that freedom is free and it's not. Freedom is only free because there are people willing to sacrifice to keep us free."
Stephen A. Smith Points Out NFL's Paid Patriotism Problem
So the military was involved in this. I know the anthem was used in sports to spur patriotism and enc. people to enlist and fight wars. So they didn't come out and focus was not on them before 2009.