I'm noticing Republicans are trying to downplay the Swift Bump Kamala got.
The Taylor Swift Effect: How an entire new subsect of Chiefs fans were born in the 2023 NFL season. She's a social influencer!!!
After the pop star arrived at GEHA Field at Arrowhead Stadium on Sept. 24, Swifties across the world began to navigate their way through being a football fan, having to try and learn the confusing rules and numerous positions. But because of Swift, they were willing to do it.
And with that, it's brought the fanbase along with many families closer together, as they bonded over this new passion for the sport that dominates conversations across the United States each week. And now those conversations are happening everywhere.
While there is a large group of people who are willing to sit in front of the television for hours every weekend, just watching players throw the ball and then hit each other over and over again, there are also many others who don't understand it.
But when Swift started doing it, people's opinions instantly changed. And they figured that if she was watching, it couldn't be that bad.
“From the first game she went to I noticed how she had fun and enjoyed being at a game," Leidy Cardenas from Colombia said
. "I said, 'There must be something interesting about watching a three-hour game if Taylor looks so excited about it?'"
As her relationship with Kelce continued to become more public, the number of viewers for each game grew. And the broadcast didn't shy away from knowing that they had quality content at the tip of their fingers. References were being made and the camera flashed to her whenever Kelce did anything of note.
Swifties refused to miss any opportunity to see the pop star. So every weekend, they tuned in for the games.
"Cut to today, I have watched all matches that the Chiefs have played, whether or not Taylor was in attendance because I am a fan of the Kelce brothers and some of the other players from the Chiefs team," Anusha Ramaswamy from India added. "I'm watching the Super Bowl because I felt a genuine kinship with the Kansas City football fans I met online who seemed to respect Taylor as an artist and more importantly as a human being.”
Chiefs, Kamala. Same thing.
Some experts have labelled this newfound fandom the “Swift bump”. This has led to a
20 percent increase in sponsorships. The NFL's surge in female viewership cuts across different age demographics. Among teenage girls, NFL viewership has increased by 53 percent.
